What happened?Originally unveiled late last year, Alphabet has now started to deploy accelerated mobile pages, or AMP, in mobile search results. AMP is an open-source HTML framework that allows ...

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two ...

Google's Accelerated Mobile Pages and Facebook's Instant Articles are both lightning-fast takes on the mobile web. But Google unveiled some stats at its I/O developer conference which indicate Google ...

Google is bringing Accelerated Mobile Pages (AMP) to Gmail, making it possible to update a meeting invitation, get updated flight information and fill out forms and questionnaires, among other tasks, ...

Since launching three years ago, Accelerated Mobile Pages adoption has flourished across the web and on mobile. Google announced at AMP Conf 2019 today that it is addressing AMP’s biggest complaint by ...

For awhile now, apps and webpages have been getting pretty similar. On one hand, the advent of the ‘instant app’ has made apps a little more like webpages. On the other hand using websites on mobile ...

Google Analytics 4 integrates with Accelerated Mobile Pages; updates enable data collection, but limitations remain. GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP ...

Today, Google announced a new, visually focused format for its AMP (Accelerated Mobile Pages) framework. AMP Stories are intended to be “bite-sized,” visually engaging content constructed primarily of ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google is working on an alternative to its Accelerated ...