How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...

Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results. However, actually developing personas can be challenging.

As communication professionals, it’s our job to get our message across fast. In today’s attention economy, every second matters. Enter infographics. They’re the perfect solution for a marketer who ...