A bottle of Heinz sauce with the number 57 printed in large type on the label. - Pascal Huot/Shutterstock You may have noticed that the number 57, or more precisely, the phrase "57 varieties" is ...

A hidden meaning in the label of one well-known ketchup brand has surprised social media, with many offering their idea behind the number. Heinz sauce bottles contain a “57 varieties” label on the ...

Heinz has been linked to the number 57 for more than a century. The company's "57 varieties" slogan was a key part of its early strategy to attract consumers. It's still featured on Heinz ketchup ...

There’s a reason why H.J. Heinz was once described by a biographer as a "marketing genius.” The story behind Heinz using “57 varieties” on its ketchup bottle is intriguing, even if the number is ...